Client | Ginos Restaurant
Ogilvy | DCE Javier Senovilla & Juan Pedro Moreno | DC Pablo Cachón & Patricia Medeiros | AD Raphael Soria, Aleguandra Vallejo, Luis Contreras | CW Alex Bernabé
Role | Conceptualization & art direction
In the last years Ginos restaurant lost the Italian essence that people recognized in their food. For that reason, we proposed in the pitch a new strategy talking about the personality of the person who gave the name to the restaurant: Gino.
For the print campaign we used the most authentic way to show the personality of a person in the kitchen to inspired our art direction: the nonno's recipe book.
And we won a new client and free tickets to taste the new menu.
