Heineken is the most sustainable beer brand of the market, but most part of its target don't know it. How could we show to the people the best of Heineken? 
The best of being sustainable while you create joy moments

This is the story - well, the idea- of how a discussion between your uncle and your cousin about brew a potion finish in one of the six finalist ideas of the Digital Young Lions Competition in Spain


If there is a video game in which beer gives you powers and skills, and you have to use your resources in the best way along your the game, and any beer brand hasn't enter here before... 
do you need we continue?


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Shortlist Young Lions Competition Spain
Category: Digital
Year: 2022
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