So many artists need decades to reach the Latin GRAMMYs. So for the first Latin GRAMMYs celebrated out of America, we wanted to bring the red carpet with an Uber's ride but in the most iconic way to find new sing stars in the last decades: a talent show.
Uber Talent has been the first Talent Show celebrated in a car, a different and fun activation with some of the most famous spanish and latin artists as jury.
Agency: Ogilvy
Creative Direction: Guille Fernández, Pablo Poveda
Art Direction: Adriana de Oliveira, Gabriel Pedrozo, Luis Contreras, Alejandra Vallejo
Copywriting: Antonio Capdevila, Álex Bernabé
Account Direction: Sofía Calonje
Account Executive Victoria Monje
Head of PR: Clara Sanchis
PR Account director: Cristina Escala
Social Media: Lidia Fraile, Lucía Abós, Sarah Van, Santiago Casero, Santiago Izquierdo
Production: Hogarth

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